Pennyroyal Cafe & Provisions is a local, farm-to-table oasis in Saugatuck, Michigan that is known for highlighting the beautiful and seasonal bounty of The Great Lakes. Their menu dishes – brunch dinner, and pastry – are a work of art in themselves. The Breakfast Social took over their Social Media and Marketing in December of 2024, and since then has amassed a new wave of followers – a quarter of which were obtained during their off season, which goes to show the brand loyalty of this small, local restaurant. The Breakfast Social is involved in day-to-day operations at Pennyroyal which allows for organic content that reflects the true mission of the business while being intentional with the rate of posts, the content and copy of each blast, and limited social media platforms. Pennyroyal has a loyal Instagram following and an email list that reaches over 1,400 readers monthly. The Breakfast Social also maintains and edits their website, creates digital graphics, digital and print advertisements, and creates and edits videos/reels. and The dedication of the owners, chefs, and team are unmatched and make Pennyroyal a sought-upon destination while visiting West Michigan’s Lakeshore.

Here are some of the top-performing Instagram posts of 2025 with all graphics and captions, and SOME of the photos created by The Breakfast Social.

Other photography credit: Nicole Rall Photography

The Breakfast Social is helping launch and maintain an improved version of the Provision’s Barn at Pennyroyal, which has consisted of creating labels of all of their speciality products and fare, including origin and other nuanced brand information. Wine labels with the bottle, grape, producer, ABV, country, tasting notes, and food pairings are also a highlight in the shop, allowing for a more customer-friendly experience that elevates the marketplace as a whole. Tote bags, beanies, and other merchandise will be created and available in their shop this season, with many other exciting changes to come in 2025.